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Reviews of products and as you as a retailer can provide credibility and also reassure your customers that, since others have had a positive experience, they are also safe to shop at your site. Being reserved about extra charges or only revealing them at the last possible moment will not make customers trust your site. The total price of the purchase should be made clear before your customers head to the checkout, have a reminder during the process, or before the final confirmation of the order is preferred. It is important to note that ecommerce trustmarks are just one of several factors that you’re your customers decide whether to trust your website with their card details. If you want customers to trust your site, there are other areas to consider as well The results suggest that trust marks are incredibly factor in an ecommerce websites ability to make a sale, but only a few are recognisable suggesting lesser-known trust marks are just as bad as not having them at all.Ĩ5% of UK online shoppers look for signs that the website they are thinking of buying from is secure. 61% said they were less likely to make a purchase if the logo was not visible on the website or during the purchase journey.64% said unknown logos hindered their level of trust.76% claimed that trust marks did affect their ability to trust a particular ecommerce website.
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The survey also questioned the consumer’s sentiment towards trust marks.
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Welcome to part two in our series on trust marks. Are all trust marks created equal? In part two in our series on trust marks we determine which ones improve customer confidence and which ones don’t.